Welcome to the champagne christening of a new media blog: 42 Screens. And, when we say “champagne” we mean a quick intro and a couple of posts.
42 Screens embodies media addicts sitting in front of a Board of monitors, and, with a little skill, will attempt to sort out the good, the bad, the unique and the crazy with different forms of commentaries: reviews, opinions, trends, and news sometimes splashed with snark-castic humor whenever possible.
42 Screens will attempt to cover all of the following media and entertainment categories: TV, movies, digital and social media, advertising, sports and sports media (mostly collegiate) and New York City life (current residence).
Not everything out there is personally entertaining or worthwhile (think: quality over quantity). Other than over-the-top and obviously bad Katherine Heigl or Vin Diesel types of entertainment, the list of entertainment categories that will NOT be covered are (1) reality shows (all forms) (2) CBS shows (non-sporting events) (3) musicals (this is to cover our ass to not write about “Glee”) and (4) celebrity gossip. It’s short, but count on the list to evolve. (Though we’ll keep up with major news and trends in these, The Board won’t be tuned to cover them in-depth)
About El Jefe: ecuamerican
Citizen Status: Yes
Though born in Ecuador, he was raised in Tennessee and received a B.A. in Marketing with a Communications minor from the University of Tennessee (hence, the focus on UT and college football & basketball). He’s lived and worked in New York City for the past five years and has specialized in media planning at advertising agencies with aspirations to advance into online publishing and marketing.
Goals and Aspirations for Year 1
Above all else, 42 Screens is meant to be entertaining, critical and informing (sometimes all in a jumbled mess). Our first venture of media commentary and digital creativity is a project that we’d like to last at least one full year and, in that time span, we promise that our amateurism will slowly fade and our writing and execution will improve. Please bear with us, but if we’re unsuccessful feel free to splatter Gator logos across our pages, hackers.
Speaking of the crazies, we also very much encourage our probable meager audience to have arson-y fun with us by engaging in flame-throwing conversations and flame-throwing banter. Make us love you.
Enough with this awkward “hello”.
On to our first subject…