This weekly feature quickly overviews news, updates and other unique info that spans the media we cover. Check back throughout the week as it’s constantly updated.
Week of 12/19
‘TIMELINE’ TO RELAUNCH MARKETING TACTICS? With the wide release of Timeline feature on Facebook last week to individuals only, allfacebook.com looks at what brands and marketers should think about when the feature is released to branded pages. Twitter was slightly in the social marketing game when they gave certain companies access to new Twitter.
YOUNG PEOPLE CHOSE AND LOST, ACCORDING TO THEM AND MTV The music television network (music? where?) has decided it will drop its long-running CHOOSE OR LOSE call-to-arms, a popular campaign that was geared towards 18-29 year-olds to vote, and adopt a confusing slogan: POWER OF 12. The logic: young people helped put Obama and the current legislature together and little has come of it.
MARKETERS: YOU’RE ALMOST THERE Forrester Research released a study regarding marketers effective (or sometimes, lack of) use of Twitter. Best nugget from the MediaPost piece: “… analysts believe it’s not only the 1 billion tweets that matter, but rather the 6.2% of online adults creating 80% of the influence from impressions.”
APPLE PLOTS IT’S TV ASSAULT Like dearly departed Lord Emperor Jobs wanted, Apple is moving forward with plans to integrating its products, ideas and technology to build its own television, though on a grander scale than Apple TV.
THE SUPER BOWL ON THE SECOND SCREEN NBC announced it will simulcast this year’s Super Bowl online NBCsports.com and NFL.com, as well as Verizon phones (official blah blah of the NFL). Some may see this as an attention-grabbing story, but we say: “What took so long?” and “Duh! it was bound to happen”.
LEAN BACK 2.0: THE RE-READING AGE The Economist Group presented findings on web activity and tablet use and claiming that a new age has emerged: Lean Back 2.0. With tablet computers on the rise, consumers are finding more time to peruse and read in-depth articles on their toys versus a standard computer. The Economist Group also calls for media companies to reconsider business practices and models as times keep a-changin’.
LOL-PRAH The former talk show queen seems to have been in over her (big) head when she started OWN (yup, innocently and unselfishly called Oprah Winfrey Network) last year. The Hollywood Reporter story details struggles of carriage battles with Comcast and low ratings that is riddling the net with numerous make-goods to advertisers. One of our favorite annecdotes:
Winfrey also is said to have been unfamiliar with the general television landscape, according to sources with firsthand knowledge — one insider says that in the early going, she often expressed enthusiasm for ideas that seemed original to her — but weren’t.