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Scan Button 12.19

SCAN BUTTON: LOL-prah, Lean Back 2.0, MTV and other news

This weekly feature quickly overviews news, updates and other unique info that spans the media we cover. Check back throughout the week as it’s constantly updated. Week of 12/19 ‘TIMELINE’ TO RELAUNCH MARKETING TACTICS? With the wide release of Timeline feature on Facebook last week to individuals only, allfacebook.com looks at what brands and marketers […]

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New Twitter

SOCIAL MEDIA: New Twitter is new again

This past week, Twitter unveiled a trailer (video not available anymore) for the upcoming revamp of its home website and mobile apps with roll outs happening the next couple of weeks. It appears this is the most thorough revamp the microblogging company has done with a host of changes that will either enrage or satisfy […]

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Sapient Nitro Idea Engineer_s Music video. - YouTube

VIDEO: Worst. Ad. Agency. Promo. Ever.

We honestly don’t have any words for this. Sapient Nitro should lose a good chunk of their clients for this and should be stripped of any awards for driving the entire ad industry back to 1987 (without the drugs and alcohol, that is). Just watch this. Or as much as you can possibly tolerate (we […]

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Google+ on TV

SOCIAL MEDIA: Google+ launches TV advertising

During Thanksgiving football, Google+ finally unleashed its social networking platform to the masses via paid advertising. Here follows the :90 spot: . At this time, we are not sold on Google+ as a go-to service to be used on an everyday basis. The platform, design and launch seem forced and not organic: a mere reaction […]

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penn_state_stadium-9604

ADVERTISING: ESPN losing advertisers for Penn State games

Unless you’ve been living under a rock (or are Ashton Kutcher) you know there have been horrific claims and allegations in Penn State regarding some of their executives and legendary coaches (we’ll assume you’ll Google the situation as we won’t recount the events of the past week as we still feel punchy and bewildered). In […]

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Times Square Banner

ADVERTISING: Evaluating Times Square Outdoor Ads

New York City is often called the crossroad of the world with Times Square being the actual location of said road. After Mayor Guiliani decided to get rid of the hookers and strip clubs in the 90’s (booo!), Times Square went through a renaissance of the billboard kind since tourists actually felt safe to visit […]

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