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New Twitter

SOCIAL MEDIA: New Twitter is new again

by on December 11, 2011 in Adv & Marketing News, Advertising & Marketing, Digital, Social Media

This past week, Twitter unveiled a trailer (video not available anymore) for the upcoming revamp of its home website and mobile apps with roll outs happening the next couple of weeks. It appears this is the most thorough revamp the microblogging company has done with a host of changes that will either enrage or satisfy […]

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Google+ on TV

SOCIAL MEDIA: Google+ launches TV advertising

by on December 1, 2011 in Adv & Marketing News, Advertising & Marketing, Creative Briefs, Digital, Digital News, Social Media, Television

During Thanksgiving football, Google+ finally unleashed its social networking platform to the masses via paid advertising. Here follows the :90 spot: . At this time, we are not sold on Google+ as a go-to service to be used on an everyday basis. The platform, design and launch seem forced and not organic: a mere reaction […]

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penn_state_stadium-9604

ADVERTISING: ESPN losing advertisers for Penn State games

by on November 14, 2011 in Adv & Marketing News, Advertising & Marketing, Sports Media

Unless you’ve been living under a rock (or are Ashton Kutcher) you know there have been horrific claims and allegations in Penn State regarding some of their executives and legendary coaches (we’ll assume you’ll Google the situation as we won’t recount the events of the past week as we still feel punchy and bewildered). In […]

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Money Bin & Pac 12

Pac-12 TV Deal With ESPN & Fox: Swimming in $$$

by on May 4, 2011 in Adv & Marketing News, Sports, Sports Media, Sports News, Television, Television News

We have our first jinx of 42 Screens! NBC/ Comcast losing out on the Pac 12 TV rights (I read that they dropped out last week, but can’t find confirmation. If true, classic NBC). If you didn’t read our take on the Pac 12 and NBC, you can go back and read it’s glorious fail. […]

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Pac-12 & NBC combined

NBC and the Pac-12 Desperately Need To Hook Up

by on April 20, 2011 in Adv & Marketing News, Advertising & Marketing, Sports Media, Television, Television News

The near nuclear arms race to build up conferences last summer has lead to a surprise rom-com sequel: a race to hook up with the richest TV networks. The University of Texas (signing with ESPN) and the Big 12 (FOX) conference took the first oaths this spring. However, the final remaining conference, the revamped Pac-12, […]

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TECHNOLOGY: Time Warner Pushing It, Viacom Fighting It (Unless They’re Paid)

by on April 19, 2011 in Adv & Marketing News, Advertising & Marketing, Digital, Digital News, Television, Television News

In late March, Time Warner Cable introduced its free iPad application that allows their cable and broadband subscribers to watch live TV on their Apple toy in their homes. Viacom immediately filed complaints that TWC had breached their distribution agreement (Discovery Communications and News Corp. later joined in similar complaints but have since seen been […]

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