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ADVERTISING: ESPN losing advertisers for Penn State games

by on November 14, 2011 in Adv & Marketing News, Advertising & Marketing, Sports Media

Unless you’ve been living under a rock (or are Ashton Kutcher) you know there have been horrific claims and allegations in Penn State regarding some of their executives and legendary coaches (we’ll assume you’ll Google the situation as we won’t recount the events of the past week as we still feel punchy and bewildered). In […]

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Free Mr. Tony - Death Star

Free Mr. Tony: A Campaign to Un-Dumb a Radio Station’s Business Plan

by on June 2, 2011 in Digital, Sports, Sports Media

UPDATE 12/11 John “Junior” Feinstein was set to appear on Tuesday’s show to promote his new book “One-on-One”. However, our boy CHUCK SAPIENZA “changed his mind” about Junior’s appearance after the program director had given him a soft yes back in the summer when Feinstein was being shoved out the ESPN 980 door. From Junior’s […]

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Money Bin & Pac 12

Pac-12 TV Deal With ESPN & Fox: Swimming in $$$

by on May 4, 2011 in Adv & Marketing News, Sports, Sports Media, Sports News, Television, Television News

We have our first jinx of 42 Screens! NBC/ Comcast losing out on the Pac 12 TV rights (I read that they dropped out last week, but can’t find confirmation. If true, classic NBC). If you didn’t read our take on the Pac 12 and NBC, you can go back and read it’s glorious fail. […]

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Pac-12 & NBC combined

NBC and the Pac-12 Desperately Need To Hook Up

by on April 20, 2011 in Adv & Marketing News, Advertising & Marketing, Sports Media, Television, Television News

The near nuclear arms race to build up conferences last summer has lead to a surprise rom-com sequel: a race to hook up with the richest TV networks. The University of Texas (signing with ESPN) and the Big 12 (FOX) conference took the first oaths this spring. However, the final remaining conference, the revamped Pac-12, […]

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